Years ago walking into a store on the hunt for cruelty-free cosmetics or household products was such a chore, having to read all the labels or getting your phone out to Google each individual brand to read that they only go and test on poor little bunny rabbits. More often than not you would walk away from the store feeling disheartened.
It has never been easier than to navigate a store looking for cruelty-free products, and you won’t just find one brand. Oh no, you’ll find several. *Happy dance*
Tip 12: Look out for the le
First of all let’s talk about why choosing cruelty-free products is important.
The animals – often rabbits, dogs and rats – used in experiments are not only subjected to barbaric tests in which they are tortured, blinded and ultimately killed, but they are confined to small cages and inhumane conditions outside of the test room. Unfortunately, they are bred to live a life of fear and suffering.
Top cruelty-free brands:
Superdrug are completely cruelty-free and have been for many years. They do stock brands that aren’t cruelty-free, but they are really good at labelling which products are (and which happen to be vegan too). Superdrug’s own brand products and their B range are ones to look out for, and all their products are vegetarian, with a large quantity that are vegan.
e.l.f are completely cruelty-free and vegan ‘because kindness is chic’.
Barry M are completely cruelty-free and mostly vegan, all their products are clearly labeled.
NYX are completely cruelty-free and have numerous vegan products, they are all clearly labelled.
Kat Von D 100% cruelty free and vegan.
Too Faced are cruelty-free and mostly vegan, with an easy to navigate website.
Urban Decay 100% cruelty-free and vegan.
The Body Shop have been cruelty-free for years and they are mostly vegan – the staff are very knowledgable about which products are/aren’t.
Lush have been cruelty-free for years and are fully vegetarian, and mostly vegan. Each product is labelled clearly if it is suitable for vegans.
Lily Lolo are a cruelty-free company with 90% of products being vegan too.
Lime Crime 100% cruelty-free and vegan.
bareMinerals are cruelty-free and have a lot of vegan products.
GOSH are cruelty-free and mostly vegan.