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Follow Mummy Meagz on the road to chocolate heaven: Vegan Rocky Road bars now available at Holland & Barrett

Hot on the heels of their vegan crème egg launch this month, cult plant-based chocolatier, Mummy Meagz, has announced its vegan Rocky Road bars will be available in Holland & Barrett stores from today. Veganuary just got even tastier.

Two indulgent flavours will be launching into Holland & Barrett:

  • Original: A classic chocolate rocky road bar. Gooey, crunchy and chocolatey, complete with soft marshmallows
  • Sea Salt & Cinder Toffee: Like a crunchie bar jumped into a rocky road, kicked out the fruit and nuts and added a sprinkle of sea salt

The Rocky Road range contains no nuts or fruit, yet offers the characteristic crunch and taste that chocolate lovers crave.

With no nuts, eggs, dairy or gluten, Rocky Road is another step towards fulfilling Mummy Meagz’ mission of making luxurious treats everyone can enjoy. Each bar is handmade, and will be available in 567 Holland & Barrett locations from today, then via the Holland & Barrett website from 27th January.

Also available in the Mummy Meagz Rocky Road range – available to buy from independent stores and online retailers – is the Orange Rocky Road, offering a tangy orangey twist, and the Minty Rocky Road, a refreshingly minty chocolatey experience.

The bar was created in 2003 at Blondes Coffee Shop in the village of Cottingham, East Yorkshire. Blondes then became a fully vegan eatery in 2016, and last year Mummy Meagz raised nearly £11,000 in pre-sales on Crowdfunder to launch their Rocky Road bars into retail and foodservice.

Meagan Boyle, co-founder of Mummy Meagz, says: “Rocky Road bars are loved all around the world. But sadly the inclusion of nuts, standard marshmallows – which often contain gelatine ­– and dairy based chocolate means they cannot be enjoyed by everyone. I’m changing that with our range of delicious Rocky Road bars, each crafted to a recipe that means even more people can delight in them regardless of dietary requirements or preference.

“We’re thrilled to continue our partnership with Holland & Barrett, following on from the launch of our vegan Chuckie Egg into their stores nationwide from 22nd January.”

Each variant in the Rocky Road range is approved by the Vegan Society, and gluten-free. Because Mummy Meagz believes treats only taste good if they do good, all products in the range are free of Genetically Modified ingredients (GMOs) and contain only palm oil considered sustainable by the Roundtable on Sustainable Palm Oil (RSPO).

The bars are wrapped in Mummy Meagz’s iconic bright stripy packaging. Each bar weighs 55g and has a recommended retail price (RRP) of £1.49, meaning chocolate-lovers of all budgets can give themselves the treat they deserve.

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