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Vegans are set to feel the love for Mummy Meagz’ pink Rocky Road bars this Valentine’s Day

For vegans looking to spoil their loved ones this Valentine’s Day, Rocky Road bars from cult plant-based chocolatier Mummy Meagz are now available from Holland & Barrett stores and online.

The Original Rocky Road bars have a gooey Belgian chocolate centre, which nestles crunchy biscuit pieces. The bar is then carefully topped with fluffy pink and white marshmallows and wrapped in iconic pink stripy Mummy Meagz packaging, making it a stand-out Valentine’s gift.

Mummy Meagz – the brand behind the vegan crème eggs taking the UK by storm ––understands that knowing what to gift vegans can be tricky, with presents containing animal products such as dairy, eggs, gelatine, silk, leather and wool more likely to bring disappointment than delight for vegans. This can be especially difficult with many people exploring a cruelty-free lifestyle for the first time in the weeks following Veganuary.

However, this Valentine’s is set to be easier than ever, with Mummy Meagz’ vegan Rocky Road bars proving a cult-favourite.

Free of gelatine, milk, eggs, gluten and nuts, the impossibly indulgent bars are suitable for people following a wide range of diets, including vegans. In-fitting with the compassionate culture of Valentine’s Day, they contain no Genetically Modified Organisms (GMOs) and are made using only Roundtable on Sustainable Palm Oil (RSPO) certified palm oil.

Love for sweet treats is in the air, with UK consumers estimated to have spent £85 million on them last year for Valentine’s Day alone according to IBISWorld. This makes them the second-fastest growing Valentine’s gifting category, up 4.9% from 2018, and beaten only by romantic getaways.

Meagan Boyle, co-founder of Mummy Meagz, says: “Getting the right gift for Valentine’s Day is always hard, but when so many of the traditional gifts aren’t suitable for those following cruelty-free lifestyles, giving the wrong present can leave a sour taste. My Original Rocky Road bars are made with love, as I believe in a world full of inequalities, and no one should miss out on a chocolatey treat.”

Absent-minded partners have nothing to fear – the Rocky Road bars are available on High Streets nationwide through Holland & Barrett and independent stores, and can also be ordered from the Holland & Barrett website.

Each bar weighs 55g and has a recommended retail price (RRP) of £1.29, meaning chocolate-lovers of all budgets can give themselves the treat they deserve. While the Original bar is set to be the show-stopper this Valentine’s, three other variants in the range are available – Sea Salt and Cinder Toffee, Minty, and Orange.

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